Privacy Policy

Last updated: 15 December 2025

Minré Pte Ltd ("Minré", "we", "our", or "us") operates this website and online store to provide a curated shopping experience for customers in Singapore and Malaysia (the "Services"). The website is hosted on Netlify, and payments are processed securely through Stripe.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, interact with us, or make a purchase. By using the Services, you agree to the practices described in this Privacy Policy.

If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy prevails with respect to matters relating to personal information.

1. Personal Information We Collect

"Personal information" means information that identifies or can reasonably be linked to an individual. We may collect and process the following categories:

a. Contact Information

Name, email address, phone number, billing and shipping addresses.

b. Payment and Financial Information

Credit/debit card details and payment information collected and processed directly by Stripe. We do not store or have access to your full card information.

c. Account Information

Username, password, preferences, settings.

d. Transaction Information

Products viewed, added to cart, wishlisted, purchased, exchanged, or returned.

e. Communications

Any information you send to us, such as customer service enquiries.

f. Device and Usage Information

IP address, browser type, device information, pages visited, time spent, referring links, and interaction data collected through cookies or similar technologies.

g. Marketing and Analytics Information

Information related to email engagement, advertising interactions, campaign performance, and browsing behavior.

2. How We Collect Personal Information

We collect information from:

a. Direct interactions

When you create an account, place an order, submit a form, or contact us.

b. Automatic data collection

Through cookies, tracking technologies, and analytics tools on our website (e.g., Google Analytics, Meta Pixel, TikTok Pixel).

c. Partners and service providers

Netlify (website hosting), Stripe (payment processing), email/SMS marketing providers, fulfillment and logistics partners.

d. Third-party integrations

If you interact with social media tools, embedded content, or login widgets.

3. How We Use Your Personal Information

We use personal information to:

a. Provide and operate the Services

  • Process payments
  • Fulfill orders and arrange delivery
  • Handle returns and refunds
  • Manage customer accounts
  • Remember user preferences
  • Provide customer support

b. Marketing and advertising

  • Send promotional emails, SMS, or push notifications
  • Recommend products
  • Display relevant ads on other platforms
  • Improve campaign performance

You may opt out of marketing at any time (see Section 11).

c. Analytics and service improvements

  • Understand website usage
  • Improve site functionality
  • Enhance user experience

d. Security and fraud prevention

  • Authenticate accounts
  • Detect fraud or suspicious activity
  • Maintain secure payments
  • Comply with legal and regulatory obligations

e. Legal purposes

  • Respond to lawful requests
  • Resolve disputes
  • Enforce our policies

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable website functionality
  • Remember items in your cart
  • Analyze site performance
  • Personalize content
  • Show targeted ads offsite

You may adjust your browser settings to block or delete cookies, but doing so may affect your experience on the website.

5. Analytics & Advertising Partners

We may use tools such as:

  • Google Analytics
  • Meta Pixel
  • TikTok Pixel
  • Email marketing analytics (e.g., Mailchimp, Klaviyo)

These tools may collect behavioral data to help us understand website traffic, measure marketing effectiveness, and show relevant ads.

You can disable third-party cookies via your browser or device settings.

6. Payment Processing (Stripe)

  • All payments are securely processed by Stripe.
  • Stripe collects your payment card information directly.
  • We do not store, have access to, or handle your full card data.
  • Your payment data is governed by Stripe's Privacy Policy: https://stripe.com/en-sg/privacy

7. How We Share Personal Information

We may disclose your personal information:

a. To service providers

Netlify, Stripe, email/SMS marketing providers, fulfillment partners, shipping couriers, and analytics providers.

b. For advertising

With marketing partners who deliver ads based on your interactions with our website.

c. With your consent

Such as when you choose to use social media logins or integrations.

d. For legal reasons

To comply with requests from authorities, legal processes, or to protect our rights.

e. For refunds or chargebacks

We may share transaction details with banks or payment processors to validate refund or chargeback requests.

We do not sell your personal information.

(Required disclosure for international visitors.)

8. Legal Basis for Processing (GDPR Requirement)

Even though we only sell to Singapore and Malaysia, EU/UK visitors may access our website. Our legal bases for processing include:

  • Contract: to fulfill purchases
  • Consent: for marketing, cookies, analytics
  • Legitimate Interest: fraud prevention, improving Services
  • Legal Obligation: tax, accounting, regulatory compliance

9. International Transfers

Your personal information may be processed in countries where Netlify, Stripe, or our service providers operate. We take reasonable steps to ensure adequate protection compliant with global standards.

10. Data Retention

We retain personal information for:

  • Order and transaction records: 7 years (legal requirement)
  • Account data: until you request deletion
  • Marketing data: until you opt out
  • Customer service messages: 1–3 years
  • Cookies: per their expiration settings

11. Your Rights and Choices

Depending on your location, you may have rights to:

  • Access your personal information
  • Request correction
  • Request deletion
  • Withdraw consent
  • Request data portability
  • Opt out of marketing communications
  • Disable cookies

Account Deletion

You may request account deletion anytime by emailing: hello@auctucel.com

Marketing Opt-Out

  • Use the "unsubscribe" link in our emails
  • Reply "STOP" to SMS marketing
  • Email us directly

We will continue to send transactional messages (order updates, receipts).

12. Children's Privacy

The Services are not intended for individuals under the age of 18. We do not knowingly collect children's data. If you believe a minor has provided personal information, contact us immediately.

13. Third-Party Links

Our website may contain links to external sites. We do not control or take responsibility for their privacy practices.

14. Security

While we implement safeguards, no system is 100% secure. Please avoid sending sensitive information through unsecured channels.

15. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date will be revised accordingly. Continued use of the Services constitutes acceptance of any updates.

16. Contact Us

For questions, concerns, or to exercise your rights, please contact:

Email: hello@auctucel.com

Company: Minré Pte Ltd

Location: Singapore